South Korea’s largest beauty retailer opens first U.S. store in Pasadena; fans camp overnight

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May 29, 2026

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editor@creativeunderworld.com

Fans of Korean skincare and makeup camped out overnight in Pasadena as South Korea’s largest beauty retailer officially opens its first U.S. store Friday morning. By sunrise, a long line of shoppers wrapped outside the new storefront at 58 W. Colorado Blvd., with some beauty enthusiasts telling KTLA they arrived as early as 10 p.m. […]