Would you go to a play by yourself? Theaters are hoping so

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March 4, 2026

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editor@creativeunderworld.com

A production still from<em> </em>the<em> </em>North American tour company of <em>The Notebook</em>. The lushly romantic musical might seem like an odd choice to test out "Solo Seats" — a new initiative aimed at attracting solo ticket-buyers. But 60 people signed up for the inaugural event in San Francisco, and the organizers say they are planning more.

As solo leisure booms globally, theater operator ATG Entertainment is launching “Solo Seats” events to destigmatize going to the theater alone.

(Image credit: Roger Mastroianni)