Demna Expands His Gucci Universe

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September 27, 2026

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editor@creativeunderworld.com

Demna called his spring collection for Gucci “The Store Show,” and it had multiple meanings. The set was literally a mockup of a design that he has been working on for well over a year, with dark wood paneling, travertine details and display cases filled with merchandise. The models made their en… More »