Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury

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May 23, 2026

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editor@creativeunderworld.com

"Affordable luxury" brand Everlane has been bought by the ultrafast-fashion giant Shein.

Everlane’s finances have faltered in recent years. But will the merger alienate Everlane’s existing shoppers — or sway droves of Shein fans to trade up?

(Image credit: Smith Collection/Gado/Getty Images
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