Pin trading has taken over the Olympics. Here’s what it’s like in Milan

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February 22, 2026

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editor@creativeunderworld.com

On a sunny Sunday morning smack-dab in the middle of the Winter Olympics, the line to enter Milan

Pin trading has become a hallmark of the Olympics in recent decades — and not just for athletes. An official trading center in Milan was a hotspot for longtime collectors and curious newcomers alike.

(Image credit: Rachel Treisman)